Premiumization: It is a growing industry trend where consumers are increasingly willing to pay for higher-quality, premium alcohol products, Fuelled by a shift in spending habits, people allocating more budget for premium experiences at home. Categories such as premium spirits, imported beers, and high-end wines are long sighting a momentous growth.

Craft and Local Spirits: The popularity of craft and locally produced spirits is on the rise with consumers seeking unique, high-quality products and stories behind them. This trend is supported by the growing number of craft distilleries and the increasing consumer preference for artisanal products.

Flavor Innovation: There is a strong emphasis on innovative and diverse flavors, particularly in ready-to-drink (RTD) cocktails, whiskey, beer, wine, and tequila. The industry is seeing a surge in flavor creativity, including the incorporation of functional ingredients and new styles. Coffee cocktails and hard kombucha are also becoming popular​.

Experiential Drinking: The appeal of unique, experiential drinking environments is growing with consumers attaining attraction to bars and venues offering distinctive experiences.

Direct-to-Consumer Sales: The convenience of direct-to-consumer (DTC) sales is becoming a major trend. Many brands are augmenting their online presence and offering home delivery services, catering to the consumer preference for easy and convenient purchases​.