Presence in Africa
The true origin of alcohol is shrouded in the mists of history, but its first signs appear around 7000 B.C., when ancient China produced a fermented drink from honey and wild yeasts. Alcohol is believed to have driven in early societal development. In 1877, archaeologist James Death even suggested that beer might have been invented before bread, implying that mankind's shift to an agricultural lifestyle was motivated by the need to produce enough grain for beer. In fact, the oldest known recipe in the world is not for food, but for beer.
Today, Kaya Group stands as one of the foremost producers of award-winning liquors. With a presence in over 13 countries across Africa, and boasting more than 11 brands and abundant winery facilities on the subcontinent, the company is a recognized industry innovator in developing, marketing, and selling liquid gold. Our success is an arras entwined with threads of victory, flowing with over 50 containers across our diverse market.
From the pulsating heart of Africa, To the bustling streets of Thailand, Our spirits journey, crosses lands to the cold of Russia, in the golden sands of the Middle East and along the ruthless shores of the USA.
EXPERTISE IN AFRICAN MARKETS
Our deep understanding of Africa’s diverse cultures and unique consumer preferences makes us the ideal partner for market entry and expansion, crafting premium experiences tailored to local markets.
Tailoring strategies to meet the specific needs and desires of African consumers, we leverage insights to build strong brand loyalty and engagement.
Our strategic approach assesses market size and sales potential, optimizing your brand's distribution to maximize reach and impact by implementing 360 markets with is trailer made.
We focus on building lasting partnerships in Africa, expanding your footprint and increasing your market presence through collaborative efforts.
Your brand's global strategy is carefully adapted to fit the African market, considering pricing, positioning, and segmentation to ensure relevance and success.
Primary
Tanzania
Zambia
Benin
Togo
Burkina Faso
Nigeria
Uganda
Angola
Rwanda
Cameroon
Ghana
Ivory Coast
South Africa
Namibia
Pombe
Mozambique